Video
I don't chase attention.
I build connections.
Design and visual storytelling for those brave enough to slow down.
I work with artisan realities, fine agricultural businesses, and ethical brands. I stay far from the frantic, manipulative logic of social algorithms, to build stories that last.
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About
A hybrid approach:
A hybrid approach:
between code and directing.
I come from a hybrid path. I studied Computer Science for Digital Communication and, in parallel, cultivated directing and visual storytelling. Two worlds that seem distant but that, to me, speak the same language: building something moving, with method.
At one point I made an ethical choice: I left “fast-food” editing behind.
No more frantic cuts designed only to hold the gaze one second longer. I chose Slow Media: stories built with time and care, that respect both those who watch and those who commission them. I don't believe in communication that shouts, but in the kind that stays.
What I do
Communication that chooses depth.
Artisan Business Storytelling
I spend time where things actually happen: the workshop, the field, the hands at work. From there comes a faithful visual story that lets people feel the real value of what you do.
Short documentary · Business portraitDocumentary & Slow Media
Visual stories that go deep. From field research to final editing, I build narratives meant to last, not to expire with the algorithm.
Narrative · DocumentaryVisual Identity & Directing
I define the language a brand uses to show itself to the world: tone, rhythm, image. A coherent direction that builds recognition over time, not a fleeting spike.
Creative direction · BrandEthical Communication Consulting
I help businesses and professionals communicate with honesty, without chasing vanity metrics. A strategy that puts people at the center, not algorithms.
Strategy · Slow Media
Works
Selected works.
Video
The view halfway
Short Film / Narrative
Case study
Cloudyo
Brand / Visual identity
Case study
Personal Branding
Legal / Personal branding
Video
Business portrait
Interview / Business
Video
Product story
Product / MaterialDocumentary
Mini Doc
Shot in the field
A short documentary built with time and listening. A real story, shot in the field and edited to last, not to chase the algorithm. Images, silences, and rhythm in service of the story.
Short Film
The view halfway
Narrative
A narrative short film: the story of a journey and of what you truly find halfway. Directing, rhythm, and silences built to accompany the viewer, not to hold them by force.
Case Study · Brand
Cloudyo
Wear Your Dreams
Giving shape to dreams, without chasing trends.
01 Context
A clothing brand that rejected the logic of fast-fashion and throwaway content, looking for a voice that wouldn't shout.
02 Ethical Approach
We built «Prompt to Human»: not algorithms, but real people who listen and turn a vision into a unique piece. A slow, coherent, recognizable visual language, between grit and lightness.
03 Outcome
An identity people remember, not just scroll past. Consistency before virality.
Case Study · Personal Branding
Personal Branding
Avv. Oreste Maria Petrillo
Law, explained with respect.
01 Context
A legal professional who wanted to be understood by real people, without the distance of technical language.
02 Ethical Approach
Content that answers real questions, with clear Reels and carousels, and no clickbait or inflated promises. Authority born of clarity, not clamor.
03 Outcome
An accessible digital authority that builds trust instead of distance.
Visit Instagram profile ↗
Business portrait
Business portrait
Interview / Story
The video portrait of a business and the people who make it. An interview that becomes a story: from everyday gestures to the meaning of what's built each day.
Product story
Product story
Product / Material
A product told through its material and the gesture that creates it. Image and rhythm in service of meaning, not of selling at any cost.
The Lab
The Lab
Code in service of care
Technology as an artisan's tool, not a shortcut.
My background in computer science isn't about producing more, faster. It's about building tailored tools that remove the noise and leave room for what matters: the story.
SmartSubs is my flagship project: a DaVinci Resolve plugin that automates the most mechanical part of subtitling, giving time back to creative work. Clean code, built to solve real problems.
Discover SmartSubs ↗
The Method
Three moments, one rhythm: slow.
01
Listen
Before filming, I understand. Slow, deep time with the person in front of me, to grasp what makes their story unique.
02
Research
I go into the field. The story is born from real places and real people, not from a pre-packaged script.
03
Tell
I edit stories that last. Every choice serves the meaning, not the metric of the moment.
Every cut must have room to breathe. I don't just edit videos: I build paths that respect the viewer's time. The goal isn't to hold the gaze by force, but to earn attention through care.
Narrative Strategy
Directing
Slow Media
Ethical Communication
Color Grading
Development